Meet The Face Behind GenNext Chartered Professional Accountants

Author: GenNext Chartered Professional Accountants | | Categories: Accounting , Bookkeeping , Budgeting and Forecasting , Business Consulting , Business Setup , Business Valuation Services , Chartered Professional Accountant , Corporate Tax , Estate Planning Services , Financial Planning , GST , Payroll , Personal Tax , Tax Accountant


I'm Asifa Baig, I am thrilled to introduce my firm GenNext Chartered Professional Accountants to you.

I look forward to sharing my story to better connect with you!

I believe financial health and wellness is a pillar of overall wellness. However, I noticed that for most individuals and business owners, good financial management, planning, and reporting is often an afterthought. I also noticed that there was a gap in terms of any one professional having a handle of an individual’s “total picture.” Tax implications cannot come after strategy; they must be integrated with strategy.

I merged my passion for entrepreneurship and knowledge of accounting and tax and set up GenNext Chartered Professional Accountants. Our goal is to help clients become more tax-efficient and perfectly balanced, so they can focus on other important things in life.

In the two years that we’ve been in business, my favorite part has been building client relationships and helping our clients relax because they know they are in the best professional hands. It gives me immense satisfaction when clients tell me they can now breathe because they are confident that their CRA matters are in good hands. 

We believe if we do impeccable work, the business will look after itself. We run our business on values of integrity, value, and innovation, but it is our solid quality service and approachable team that has earned us immeasurable success. Our future plan is to launch into the next phase of our growth so that we can support even more clients.

When I am not servicing my clients, I look for opportunities for personal development. I also listen to many of my digital mentors, and I’m fascinated with pushing the boundaries of our human potential. 

I have enjoyed sharing my story about the things that matter to us and how they influence the way we do business.

If you or someone you know could benefit from our expertise as professional accountants in Mississauga, ON and the surrounding regions, please visit our website at